What do prospective students expect when they arrive at your campus website? OmniUpdate is pleased to reveal the latest findings in student research based on the 2009 report "Scrolling Toward Enrollment: Website Content and the E-Expectations of College Bound Seniors." We’ll be sharing what students expect from your institution’s website and their attitudes toward various communication mediums. This poster presentation will touch on the important topics of content, navigation, social networking, text messaging, instant messaging, and more. Completed in cooperation with Noel-Levitz, James Tower, and the National Research Center for College & University Admissions (NRCCUA), this research will provide critical insights into what is necessary for the development of a dynamic website and for experiencing success in recruiting and retention.
Andrew Soderberg joined OmniUpdate in December 2008 to oversee the organization's customer service and professional services departments. Prior to joining OmniUpdate, he was chief technology officer and vice president of Web services for Interact Communications, Inc., an organization focused on servicing two-year colleges by meeting their needs for market research, communication services, and technical solutions. He also founded Merlin Media, Inc., a successful Silicon Valley creative and technical consulting agency pioneering multimedia and Internet solutions. He has built more than 100 corporate and 25 higher education websites in the past 13 years.
Yves Lempereur has been OmniUpdate's chief technical officer since 2001 and holds the primary development role in the organization's Web CMS technology. Between 1982 and 2001, Yves played a leadership role in the technical development of many successful Mainstay products. He invented the BinHex4 (hqx) protocol for the Macintosh in 1985 and helped to create several breakthrough products to guide OmniUpdate's technological advancements.