Learn how to create and manage an effective, interactive news and information site with no dedicated full-time staff and a limited budget. Using the CASE-award-winning UW Oshkosh Today as a case study, the presenters will share how they created an institutional cultural shift and built a site that served for nearly a year as the university's primary home page. Overcome your fears about encouraging comments on news items and learn how to take advantage of an integrated marketing and communications tool to create a dialog on your site.
Dr. DeDiemar is an award-winning creative strategist with international expertise in integrated marketing and communications, digital media, and business acceleration. She currently serves as the executive director of integrated marketing for the University of Wisconsin Oshkosh. Under Jeanette’s leadership and philosophy that "creativity takes courage," UW Oshkosh created an effective portfolio of collaborative resources to rebrand the university.
Jaime Cegla Hunt has been the associate director for news and public information, at the University of Wisconsin Oshkosh for two years. In that role, she developed and implemented a comprehensive strategic communications plan for media relations for UW Oshkosh in support of the IMC plan with the goal of raising UW Oshkosh’s visibility locally, statewide, nationally, and across the globe. Within six months of joining the UW Oshkosh team, Jaime established UW Oshkosh Today, which served for nearly a year as the University's primary website.