<p>Today's website consumers demand a tremendous amount of flexibility, resposiveness and interactivity from the sites they visit. People have become used to Web applications like Facebook, Gmail, and Twitter that make heavy use of Web browser client-side programming in JavaScript and interaction with Web services using the AJAX programming model. This workshop will teach you the basics of Web browser client-side programming using Web standards. We'll take a quick tour of HTTP, DOM, Javascript, XML and JSON, then jump in with hands-on exercises using the jQuery Javascript library, building up an interactive website utilizing AJAX Web services. For those who attended in 2009 you should expect to see an increased number of exercises this year. This year's will closely resemble 2010's successful model, with different exercises. You should come prepared with a laptop, your favorite text editor, and the latest version of the Firefox Web browser. Before the conference we'll also provide a list of Firefox extensions you'll need to install. A familiarity with JavaScript, DOM, XHTML, CSS and some client-side programming is necessary for this session.</p>
Presenter(s)
<p>This popular HighEdWeb workshop is a great way to start off the conference! Using some of the cornerstone topics in communications and public relations, this workshop examines the development of good Web content. The second half of the workshop looks at research techniques available for developing and assessing websites.</p>
<p>We will cover basic PHP use with a focus on the power of dynamic pages in comparison to static HTML, including a short history of PHP, statement syntax, basic program logic statements and data types, simple PHP pages, and HTML forms. This workshop is for those people with no experience with PHP or those who are just getting started and would like to fill in their knowledge and ask questions as needed. Designers and those that don't normally work with PHP code, but have to work "around" it and would like to feel more comfortable will benefit also. While we can't cover <em>everything </em>in PHP in the short amount of time we have, this will be a good start with a focus on the most basic and useful parts of the language.</p>
<p>Video should be an essential part of your digital marketing toolkit; not only is it the fastest growing mobile application, it is also the fastest growing medium in the history of the world. So what are you waiting for? In this workshop we’ll go over everything you need to know about creating high-quality videos in a short amount of time and with little cost. We’ll cover gear and setup costs and get hands-on with some basic video equipment and editing software; discuss how to properly conduct interviews to ensure you get authentic answers and quotes for your videos; create a plan for building a great team of student videographers and outline best practices for utilizing free tools like YouTube, Vimeo and iTunes U to host and spread your videos via social media outlets and your institutional websites.</p>
<p>Is Wordpress the right CMS for your department, or even your whole institution? How do you sell your colleagues on WordPress? What kinds of sites can you build with WordPress? We will demonstrate how WordPress's theme system is uniquely suited for campus-wide branding initiatives, and how you can create a single theme that allows your users to customize their own sites to the extent you allow. We'll do a quick walkthrough of installation process and the administration screens, including some issues specific to campus networks. </p>
<p>This opportunity is open to attendees who are the highest ranking Web professional at their institution. Participation will be limited in size to allow for small group interactions and analysis. What are the challenges that you're facing at your institution? How are you managing the ever-increasing expectations of the Web at your college? What are the ways that you are advocating for additional resources (staff, dollars, time) at your university? Some of higher education's most knowledgeable Web professionals will share their experiences, reveal their techniques for strategic planning, and provide some ideas for moving your institution forward. You'll also have the occasion to meet others with similar roles and create connections that will benefit you and your efforts well beyond the conclusion of HighEdWeb 2011.</p><p>Individual course content includes:</p><ul><li>Aligning goals with institutional mission: What are others doing?</li><li>The War Room: Guiding Management Principles by Genghis Khan, Attila the Hun, and Sun Tzu</li><li>Showcasing your department's knowledge and skills to the rest of the institution</li><li>The future of Web at an institution</li></ul>
<p>A college’s website is primarily a tool to recruit prospective students. But do Web professionals really understand the world of admissions? According to Noel-Levitz’s E-Expectations 2010 survey of 1,000 college-bound high school students, 92 percent said that they would be “disappointed with a school or remove it entirely from their lists if they didn’t find the information they needed on the school’s website.” Having a grasp of the big picture and understanding your audience’s needs can be the most powerful tools in your arsenal. This workshop will give you an overview of all that you need to know about recruiting students, including the admissions funnel, demographic trends, the campus visit, recruiting events, tele-counseling, student search, social media, predictive modeling, the role of print, and more. We'll then tie these elements back to your school’s website to see how they apply.</p>
<p>Adobe Photoshop is a veritable Swiss Army knife for producing digital media. From editing photography to creating animation, Photoshop is a flexible tool for Web professionals. A follow-up to last year’s successful “More Photoshop Secrets for the Web” this half-day workshop gives designers the tools for building inventive websites, editing photos, and producing unique multimedia. This workshop provides step-by-step methods for everything from designing simple graphics to perfecting video footage with Photoshop. A few of the topics we will cover: • Adobe Camera Raw for photo editing • The benefits and limitations of Smart Objects • The power of adjustment layers and masks • Photoshop blend modes and filters, including lens correction and liquify • Panorama and HDR photography from Adobe Bridge • Animation and video correction tools. This session will not dwell on technical abstractions—instead we’ll explore the power of Photoshop with simple demonstrations and examples. While helpful to anyone who prepares photos for the Web, this workshop is most relevant to those already familiar with the basic functionality of Adobe Photoshop.</p>
<p>There’s been a lot of hype about mobile devices since the debut of the iPhone in 2008, followed by Android and other platforms shortly after. Now that there are thousands of apps being distributed in app stores, many content providers and Web designers would like to participate in this space. But making apps is really technical and requires a lot of programming, right? It can... but it doesn’t have to. In this workshop, you'll learn how to design a native mobile app by using HTML, CSS, and JavaScript – and you'll get the code that you'll need to continue working and designing your own apps. In the process, you'll learn that your skills as a standards-based Web designer are much more valuable than you may have realized! This workshop will be an expanded version of HighEdWeb 2010's popular iOS app workshop; it will also cover how to design native Android apps, as well as web apps (for any mobile device), that use similar techniques. Participants of this workshop need to provide their own Macs and download and install the free Apple iOS SDK prior to the conference to fully participate in all aspects of the workshop. <em>Note: the iOS SDK is a very large file and should be downloaded and installed prior to the start of the workshop.</em></p>
<p>This workshop is a hands-on walkthrough of practical HTML5 and CSS3 examples found in typical Web projects. Rather than being a tediously technical and theoretical overview of the still-under-development HTML5 and CSS3 specifications from the World Wide Web Consortium, we will focuses on what is possible in today’s browsers and what you can put into practice the next day.</p>
<p>What’s the secret to creating effective social media content? Does an institution actually create it or leave it up to community members—or both? Let’s face it: the concept of social media content has many of us baffled. While it’s easy to call social media content a conversation, it’s a conversation that demands tremendous commitment if you’re going to use it for marketing. It’s also one that takes place in numerous formats and virtual spaces that alter its perception and meaning. Think of it like a tree: a sparkable topic, question, or thought starts at the top, and if it’s managed well, it unfolds into a profusion of branches that nurture and grow a community. The successful community manager then is more like a horticulturalist than an alpha geek—or perhaps a bit of both—pruning and shaping your institutional social media conversation into something useful and meaningful. This presentation will explore the nuances of cultivating a social media conversation that will help you achieve your most important marketing and recruiting goals.</p>
<p>Unlearn everything you thought you knew about building Web applications! This highly interactive session will first look at some common Web exploits to determine how and why they occur. Then we’ll explore many of the common pitfalls that allow Web applications to be exploited, with detailed examples and discussions around best practices to prevent them. We’ll delve into many aspects of Web application development that most books and training courses leave out, such as the proper uses of GET and POST; the best ways to authenticate users; when, what, where, and how to validate when it comes to user input; proper database techniques to avoid SQL injections; and system tweaks and third-party libraries that can help you make your applications more secure. This session is designed for anyone that does any kind of server-side scripting or Web application development. Most examples will be based on a PHP and Apache environment, but the concepts discussed apply to Web applications running on any platform. You will leave with a new way of thinking about the applications you build, allowing you to write better code.</p>
