Open + Connected

Session Details

Together Everyone Achieves More: A Team Approach to Student Support in Twitter

SOC7 Social Media Track

Wright B


Twitter represents a new way for colleges and universities to connect with their students. Approaches to higher education Twitter accounts vary in their purpose and audience. New Mexico State University’s Division of Student Success (DSS) focuses on using Twitter as a support channel where students can find timely information, ask questions, and connect to campus resources. This approach led to the development of a Twitter team made up of both students and staff that can serve as a beneficial model for others. In practice, the NMSU Twitter team effort continues to evolve into a wider network with families, alumni, and prospective students.

In this presentation, members of the team will share how the seemingly simple idea of using Twitter to support students required us to assemble and manage a team, develop a presence, institute and examine practices, integrate tools, and include administrators in the process.


Holly Rae Bemis-Schurtz
Technology & Learning Facilitator, New Mexico State University

Holly develops and supports programs and partnerships for K-20 educators and student service providers at NMSU. Her experience includes implementing action research, facilitating professional development programs, and empowering student service providers to use social media and online learning environments to support students. Holly obtained her master's degree in education online from NMSU with a specialization in educational development of learning technologies. She also holds a BS in elementary education.

Phillip Johnson
Web and Multimedia Developer, New Mexico State University

Phillip is a Web developer with NMSU’s Division of Student Success and the College of Extended Learning. He specializes in creating websites and applications that serve the communication needs of higher ed audiences. His job gives him the opportunity to work in a wide range of media, including print, video, Web development, and social media. Phillip has a bachelor's degree in journalism and is currently pursuing his master's degree in rhetoric and professional communication at NMSU.

Laura Grant
Academic Advancement Coordinator, New Mexico State University

Laura Grant is an academic advancement coordinator for NMSU’s Division of Student Success and College of Extended Learning. She represents the university through outreach efforts, coordinates events, writes, edits, conducts research, and works on social media projects related to increasing access to higher education for all students and supporting students already at the university. Grant received a BA in journalism and mass communication with a minor in English literature at NMSU in May 2003 and a MA in education at NMSU in December 2006.