Open + Connected

Session Details

Developing and Maintaining Web Content: An Idea Generating Workshop

WRK3 Workshops Track



This popular HighEdWeb workshop is a great way to start off the conference! Using some of the cornerstone topics in communications and public relations, this workshop examines the development of good Web content. The second half of the workshop looks at research techniques available for developing and assessing websites.


Douglas Tschopp
Director of Marketing, Augustana College

Doug Tschopp has served as the director of marketing for Augustana College, Illinois, since 1992. He also served as the school's webmaster for eight years. He is a full-time administrator who teaches public relations and advises student organizations focused on Web and advertising.

His long history with this conference includes pioneering a track focused on content and design, and he is now in his seventh year as the conference's program chair.

Doug received a BA in accounting and business administration (and a minor in economics) from St. Ambrose College. His MBA is from the University of Iowa.