Open + Connected

Session Details

Starting a Web Office from Scratch: Trials and Tales

MMP5 Marketing, Management, and Professional Development Track

Wright C


What does it take to start a Web office? We are here to tell you the good, the bad, and otherwise. Since the Web is such a hybrid field it can be challenging to find your perfect home. Most choose IT, marketing or strike out on their own. We’ll give you tips for partnerships, things to watch out for when starting a Web office, goals, getting buy-in, and developing policies and guidelines.


Matt Herzberger
Director of Web Communications, Florida International University

Matt has more than ten years of Web experience with seven years in higher education. He started in the corporate world as a production assistant for a higher education Web design agency where he produced sites for various universities and colleges. He then moved into higher education as a designer and strategist for various institutions. He is currently serving as the director of Web communications
at Florida International University. Matt has been a higher ed web blogger, speaker, and consultant for years now as well as being the co-founder of

Nick DeNardis
Associate Director, Web Communications, Wayne State University

Nick is the associate director of Web communications at Wayne State University. As host of the video blog EDU Checkup, he reviews higher education websites from the point of view of a first-time visitor, while critiquing the design, information architecture, and code of the sites. He is a staff writer at .eduGuru, a higher education marketing and Web development blog. He takes an active role in the higher education Web community by sharing his thoughts and real world analysis in the Wayne State Web Communications Blog. He is also an officer for Refresh Detroit, a group of Web professionals whose goal is to promote Web standards, usability, and accessibility and to spread the knowledge of Web design in the Detroit and Ann Arbor areas.