Open + Connected

Session Details

Join the Conversation: Social Media in Higher Education

SOC6 Social Media Track

Wright B




Mark Greenfield
Director of Web Services, University at Buffalo

Mark Greenfield is a highly regarded, influential member of the higher education Web community. He is an accomplished speaker who frequently presents at a wide range of higher education conferences and meetings where his thought-provoking commentary on the impact of emerging technology on college campuses challenges audiences to rethink their basic assumptions about Web communications.

Mark has worked at the University at Buffalo for over 20 years. He has been a full time Web professional for the past 13 years, currently serving as director of Web Services. Mark has also served as a visiting instructor in UB’s former School of Informatics. His research interests include emerging technologies, social media, the mobile web, the millennial generation and their use of technology, and the impact of globalization and technology on the academy.

He is also the driving force behind the uwebd social network, created for higher education web professionals to connect and collaborate.