Open + Connected

Session Details

Let’s Give ‘Em Somethin’ to Talk About (Facebook, Twitter, Blogs, YouTube, and More)

TNT11 Content Track

Wright A


William & Mary launched a mascot search in February 2009. The communication plan integrates traditional print and web with social networking tools. The emphasis of the William & Mary mascot search communication plan is building online communities and using them as the primary means to inform and engage alumni, students, faculty, staff, and friends. The bottom line? We used the web to create an open and broadly inclusive process.

The presentation will include these elements:

• an outline of the communication plan
• a description of how we are integrating social networking tools with traditional print and web
• a show-and-tell of relevant web, Facebook, blog, Twitter, and YouTube sites
• a summary of how SurveyMonkey was used for surveys
• a discussion of our coordination with and support from decentralized communication units (development, alumni association,
• some suggestions for keeping it fun, interesting, and interactive
• evidence that alumni of all ages use the Web!

The case study provided by this session is relevant for those who are developing web and communication strategies for colleges and universities. It is also relevant for anyone who will lead or participate in a campus-wide project or initiative.


Susan T. Evans
Director of Web and Communication Services, College of William & Mary

Susan T. Evans is director of web and communication services at the College of William & Mary in Williamsburg, Virginia.

Susan directs web communications and has more than a decade of diverse communications experience in higher education, including web strategy and the creative integration of online tools and communities. Susan leads the W&M Web Team, provides senior support to the CIO, and serves as the IT communication officer.

Susan began working at the College in 1989, moving from Human Resources to IT in 1998. She holds a Bachelor's degree in Spanish Language and Literature from James Madison University. She spent the first 16 years of her career in human resources management, working for businesses and non-profits. Susan completed some graduate coursework at W&M, attended the EDUCAUSE Leadership Institute and regularly speaks at regional and national conferences.