Open + Connected

Session Details

The Kids Are Alright

SOC9 Social Media Track

Wright B


The millennial generation has arrived. Technology is just another part of their environment. They don't use the Web to view websites, they use it to communicate with friends. They completely distrust traditional marketing approaches and instead will turn to their friends for advice. Higher education's approach to the Web must evolve to meet new expectations and take advantage of new opportunities.

This presentation will focus on the intersection of emerging technology and the millennial generation, and the impact on college campuses. It will include a review of the latest research and trends on millennials with an emphasis on their use of technology and the impact on recruitment and retention in higher education.


Mark Greenfield
Director of Web Services, University at Buffalo

Mark Greenfield is a highly regarded, influential member of the higher education Web community. He is an accomplished speaker who frequently presents at a wide range of higher education conferences and meetings where his thought-provoking commentary on the impact of emerging technology on college campuses challenges audiences to rethink their basic assumptions about Web communications.

Mark has worked at the University at Buffalo for over 20 years. He has been a full time Web professional for the past 13 years, currently serving as director of Web Services. Mark has also served as a visiting instructor in UB’s former School of Informatics. His research interests include emerging technologies, social media, the mobile web, the millennial generation and their use of technology, and the impact of globalization and technology on the academy.

He is also the driving force behind the uwebd social network, created for higher education web professionals to connect and collaborate.