Open + Connected

Session Details

Listening to the Conversation Online

SOC11 Social Media Track

Wright B


Now more then ever it's important to listen to the conversation that is happening about you and your competitors online. Hearing what people have to say can help you with your social media strategy, website enhancements, and marketing initiatives.

During this session I'll give you 10 reasons why you should listen, demonstrate different social media monitoring tools that you can use to listen to the conversation, and explore ways to measure the conversation


Holly Maust
Interactive Marketing Manager, BarkleyREI

As the interactive marketing manager at BarkleyREI, Holly supervises both the online media and social media teams. She advises companies and organizations on online strategies including social media, community management, search engine marketing, mobile sites, online banner advertising, and email marketing.

As a recognized expert in the field of online marketing, Holly has lead seminars for a variety of organizations including The National MS Society, Carnegie Mellon University, The National Healthy Marriage Resource Center, and the state agencies of Pennsylvania communication departments. She has also spoken at the National PRSA Travel/Tourism conference about social media monitoring.