Open + Connected

Session Details

Pop Culture Communication: Microsites, Major Impact

TNT10 Content Track

Wright A


As our mothers sign-up for Twitter accounts and listen to Pandora on their iPhones, we should take notice of the new prospects pop culture has made available for promoting our projects. Microsites provide unique opportunities to engage new audiences, extend our brands, and attract media attention. Because they can assume a life all their own, microsites are fun to develop, allowing for the ultimate in creative freedom.

This presentation will explore several examples in which microsites were used as a key element in promoting strategic university initiatives. Practical techniques for developing creative new ideas, preparing for media coverage, and establishing metrics for impact will also be discussed. This session is intended for people with an interest in venturing away from typical development tasks. After all, how often do we get to take projects completely over the top?


Kyle Bowen
Director, Informatics, Purdue University

Kyle Bowen is director of informatics at Purdue University, where he is responsible for providing Web design and application development support for the university community. Author of the Exploring Dreamweaver series of books, Kyle has also contributed to, or served as technical director for, more than 20 books within the areas of Web design, development and usability. His work has been featured by the New York Times, CNET, and The Chronicle of Higher Education. His broad range of experience includes developing Web strategies, applications, and instructional media within industry, government and higher education.