Open + Connected

Session Details


APS9 Applications and Standards Track



Findability is the art of helping your audience find your website. Findability should be the goal of every member of your web development team from the marketing department to the web programmer. This session will cover findability techniques in all areas of web development including search engine optimization, Web standards, microformats and social networks.


Shelly Brown
Director of Web Services, Southwest Baptist University

Shelly Brown is currently the Director of Web Services at Southwest Baptist University in Bolivar, Missouri. Brown earned a Bachelor of Science degree in Communications and Marketing and a Techno-MBA from Missouri State University in Springfield, Missouri.

Brown, an Adobe Certified Dreamweaver 8 Developer, is the vice president of the Missouri Higher Education Web Developers, as well as the secretary of the HighEdWeb Association.