Open + Connected

Session Details

Creating an Online Brand: From Buy-in to Execution

MMP3 Marketing, Management, and Professional Development Track

Wright C


Rolling out an online brand is more than the university marketing team sitting in a room deciding on colors and fonts. Branding starts with research and planning, and centers on institutional collaboration. Using the right communication tactics and involving the campus community in brand development builds the grass roots-level support that is critical during the brand roll-out.

This session will outline a case study on a successful, cost-effective online brand roll-out, and is especially relevant for those in Web, communications and marketing roles.


Jamie Ceman
Web Brand and New Media Strategy Manager, University of Wisconsin Oshkosh

Jamie Ceman manages the Web branding team within the department of Integrated Marketing and Communications at the University of Wisconsin Oshkosh. Primarily responsible for the roll-out of a new online brand for the university, she is also introducing e-marketing tactics and best practices along with Web analytics to UW Oshkosh as a part of the University’s first integrated marketing strategy.

Jamie’s background consists of a mix of IT/Web consulting and Internet strategy for a variety of industries including city and county government, along with B2B Internet marketing and retail Internet marketing.

Jeanette DeDiemar
Executive Director of Integrated Marketing, University of Wisconsin Oshkosh

Dr. DeDiemar is an award-winning creative strategist with international expertise in integrated marketing and communications, digital media, and business acceleration. She currently serves as the executive director of integrated marketing for the University of Wisconsin Oshkosh. Under Jeanette’s leadership and philosophy that "creativity takes courage," UW Oshkosh created an effective portfolio of collaborative resources to rebrand the university.