Open + Connected

Session Details

Maybe the Purpose of Our Redesign is Only to Serve as a Warning to Others

MMP11 Marketing, Management, and Professional Development Track

Wright C


CSU, Chico is in the middle of redesigning our home page. In our case, this process has been as much about defining who we are as a university and discovering the unique voice of our campus as it has been about creating designs and wireframes. It has been a messy and occasionally frustrating process. In this session, I'll provide an overview of what we've learned in our redesign process: things that have worked amazingly well, as well as those that were doomed from the start.

But through the entire process has run a thread about how, by bringing all these voices together, we have begun to bridge communication gaps that had never before been breached on campus. About how, faced with this large undertaking involving units and personnel from all across campus, staff and administrators have had to begin to think outside their silos. About how a new voice of the university is emerging. And about how it could all still end in tears.


Anthony Dunn
WCMS Coordinator, CSU, Chico

Anthony has ten years of Web development experience, nine of those in higher education. He was the lead on the WCMS selection team at CSU, Chico in 2005 and again in 2007-08. He is currently acting as technical/IA/usability lead on our campus's in-progress home page redesign (scheduled for completion in 2010) and has over 20 years experience in user interaction design and usability. Anthony is the author of Future Endeavour ( and Tales from Redesignland ( blogs.