Open + Connected

Session Details

BFF <3: How Social Networking Made the Class of 2013

SOC8 Social Media Track

Wright B


This admission cycle, we decided to implement a full-fledged social network as part of our prospective student portal, myIthaca. Not only were we amazed by the popularity of allowing accepted students to meet each other, but even more so that participation in the social network became the strongest instrument we had for predicting our incoming class.

This presentation will talk about how we integrated an off-the-shelf social networking platform into our portal, how we gathered data for predictive modeling, and how we involved members of the campus community in the yield process. We will also look briefly at our plans for keeping the newly formed community intact by extending the social network into our portal for current faculty, staff, and students.


Benjamin Costello
Manager of Web and eMedia Development, Ithaca College

Benjamin Costello is the manager of Web and e-media development at Ithaca College, where he leads the information technology component of the college’s strategic Web development efforts working closely with Enrollment Services and Marketing Communications. Benjamin has worked as the webmaster and has helped to shape Ithaca College Web services since 1997.