Open + Connected

Session Details

The ART of Content Management Training

TNT5 Content Track

Wright A


Maintaining accurate, relevant, and timely (ART) content on your institution's website can be a challenge, especially when you have multiple content contributors with varying skills. At Widener University, we created six, two-hour professional development classes that provided the basics of HTML, Web graphics, writing for the Web, content management systems, and more. Campus participation included faculty, administrative, and office staff.

Challenges included low to average IT and computer skills and a lack of general understanding about the Internet and the Web. Positive outcomes included a well-defined skill set and better understanding of the Internet/web that could be put to immediate or future use.


George Thompson
Web Content Manager, Widener University

George Thompson has been the Web content manager for Widener University since 2005. He was part of the team that implemented a new CMS and redesigned Widener's website in 2006. George's professional experience includes editorial and managerial positions for magazines and websites in the information technology industry. George has an MS in science and technical communication from Drexel University.

Gail Farally-Semerad
Technology Training and Communications Coordinator, Widener University

Gail Farally-Semerad has more than 24 years experience working in information technology support and management in higher education. She is presently working toward a master’s in education at Widener. Gail has worked at Bryn Mawr College, Saint Joseph’s University, and Widener University. She has been responsible for creating and maintaining websites, marketing communications, and technology training at every institution.