Open + Connected

Session Details

Higher Ed Marketers: You Too Can YouTube

SOC4 Social Media Track

Wright B


We made our foray into YouTube in early 2007, a time when YouTube was still largely experimenting with its higher education component. With the backing of the university president, we developed our channel with two broad goals in mind: to promote Texas Tech research and help boost recruitment.

Our office broke away from the typical look of an academic website and gave the channel a cutting-edge look, inviting one of our design communication professors, who has an international cult following for his concert poster designs, to create our wallpapers and banners.

Since launching the channel, we have partnered with students, faculty, alumni and university supporters to create content for our channel. This has resulted in some content that we don’t have the time to produce ourselves while also providing fresh sets of ideas and viewpoints.


Cory Chandler
Senior Editor, Texas Tech University

Cory Chandler is a senior editor in Texas Tech’s Office of Communications and Marketing, where he oversees public relations and Web content production for the university’s Colleges of Agriculture, Architecture, Human Sciences, Graduate School, and University Libraries. He is project manager for Texas Tech’s TTYou social media initiative, which includes sites on YouTube, iTunes, Facebook, Myspace, Flickr and Twitter.

Prior to working at Texas Tech, Cory worked as a reporter at the Midland Reporter-Telegram and the Lubbock Avalanche-Journal, covering beats including education, city hall, agriculture, and state politics.

Scott Irlbeck
Broadcast Producer, Texas Tech University

Scott Irlbeck is the producer for the Texas Tech University Office of Communications & Marketing broadcast services team. In addition, he serves as the go-to coordinator for the office – scheduling interviews, developing scripts and overseeing final production for videos that end up as recruiting tools for different departments on campus or on the university’s online social media websites.

Scott’s work experience includes six years as a news producer/reporter for KAMC/KLBK – TV before coming to Texas Tech. He is a graduate of Texas Tech with a degree in journalism.