Open + Connected

Session Details

PaperThin: How American University Built the Ultimate Community Website

COR9 Corporate Track



Learn how American University (AU) re-invented its Web presence to inspire passion for the University in a way that creates value for both the visitor—and AU. By leveraging a Web content management solution, AU created a community focused website that engages students making them AU's most authentic advocates. You’ll hear how AU gave students a voice by building strategic features such as AUPedia—a wiki-style informational tool that encourages users to contribute knowledge and experiences; how AU also added a Virtual Tour, student and faculty profiles, and videos and podcasts featuring lectures, speeches, and study abroad experiences; and how AU's new website inspires passion for the brand, compelling visitors to respond and reciprocate.


Mindy Daigle
Sales Executive, PaperThin

Mindy is a Sales Executive at PaperThin Inc.