Open + Connected

Session Details

Show Me the Data: Usability-driven Web Design

TPR11 Technical: Propeller Hats Required Track



When it comes to building or redesigning a website, everyone has an opinion. By conducting usability testing of your websites, you and others around you can temper those opinions and sometimes superheated emotions with data about how people actually use the site.

By conducting Web usability of our own we were able to learn how potential site visitors interact with our site, witnessing first hand their successes and frustrations. Our usability testing took a number of forms, such as asking volunteers to perform tasks on our site while recording what we observed; distributing an online survey to our site visitor base; and asking volunteers to perform a card sort to organize site content into a limited number of meaningful categories. Not only did these strategies help us to better understand how visitors interacted with the site, but they also provided others in our organization the ability to make rational decisions.


Jason Alley
Instructional Technologist, Lafayette College

Jason has served as a Web consultant and educational technologist in higher education for over seven years. He has experience designing with XHTML and CSS and also enjoys working with design products like Adobe Photoshop and InDesign. Additionally, Jason works closely with faculty and students to help them find and learn appropriate technologies that will assist them with their teaching and learning.

Kenneth Newquist
Web Applications Specialist, Lafayette College

I've been the Web applications specialist at Lafayette College for the last three years, successfully deploying open source Web apps such as Moodle, WordPress MU, and Drupal. Prior to working at Lafayette, I was a Web developer at Drew University for seven years.