Open + Connected

Session Details

General Session with Jared Spool

Cooking Up Gourmet User Experiences on a Fast-Food Budget

Monday, October 5, 2009

We all want to make our designs be the best they could be. We'd like to eliminate all the frustration that our users experience and have them talking about how delightful the experience is. Getting everyone to agree on that is easy.

What's more difficult is getting approval to spend money or take the time necessary to make it happen. Hiring consultants, renting expensive lab equipment, and taking months to analyze results are not in the cards for most teams.

Fortunately, they aren't the only option for cooking up a great experience. There are very inexpensive and fast techniques and tricks that teams can use that will help them see great improvements to their designs.

In this presentation, Jared will share these "fast-food budget" techniques, showing you cost and time effective methods for extracting the core benefits of any user experience design process. You'll learn simple ways to gather information about your users, the tasks they are doing with your designs, and how well the designs meet their needs. In turn, you can use this information as you continue to make changes, thereby making each new release that much more delightful.


If you’ve ever seen Jared speak about usability, you know that he’s probably the most effective, knowledgeable communicator on the subject today. What you probably don’t know is that he has guided the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He’s been working in the field of usability and design since 1978, before the term "usability" was ever associated with computers.

Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time.

Jared Spool
Jared Spool
Founder of User Interface Engineering

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