No matter where you are in the process, from sourcing an emergency notification provider, integrating data, or marketing the service to the campus community, this presentation will touch on each step in the process of launching an emergency communications system.
This session will provide a model that any institution can use for successful implementation and launch of an emergency communications system, and beyond. We found out the hard way that training of key personnel involved in ongoing testing of the system is critical to the perception of the campus community.
You’ll learn how we leveraged all university communications systems to cheaply and effectively promote the TechAlert! System, a process recognized by our service provider as the most successful higher ed launch.
Lisa is responsible for developing content for Texas Tech Today. She has more than 20 years of copywriting experience. Her team planned, executed, and maintains the institutional social media presence. Lisa began her writing career in community college development, producing grant and foundation publications. She then moved on to commercial marketing for products from apparel to high-tech electronics. Lisa has a passion for marketing and writing. She’s received several CASE awards and her team recently won a Telly for a website developed for a Heisman trophy campaign.
Kristina Butler is a Web content developer and writer for the Office of Communications and Marketing at Texas Tech University, where she develops content for the Texas Tech Today Daily News, monthly e-newsletter and the university website. She works with the Emergency Communications Team to communicate emergency and safety announcements via the Web and social media outlets. Kristina has a degree in English from Texas Tech University and has been writing for broadcast and Web for the past eight years.
Tuesday, 3:30PM