Mobile tagging (QRcodes, Data Matrix, etc.) is the process of reading a 2D barcode using a mobile device camera. By allowing the encryption of URLs in the barcodes, the mobile tagging can add a digital and/or online layer to any physical (offline) object, functioning like a gateway from the physical to the digital online worlds. Since the mobile tags are simple tags that can be placed in virtually any physical thing or person, added to the fact that the cell phones with cameras have become a very inexpensive and pervasive device, the mobile tagging process can be one of the easiest and simplest ways of creating mixed realities between on- and off-line realms. The use of mobile tagging is endless, ranging from expanding the information on packages, bus stop routes, and museum objects. presentation will introduce the concepts of mobile tagging and mixed realities; teach how to create and use the tags (QRcodes and Data Matrix); and show real cases of use.
Martha is a professor at Universidade Anhembi Morumbi and Unicentro Belas Artes de Sao Paulo, CIO at NMD New Media Developers, and winner of 11 Internet Best Awards from 1998 to 2005. She is a frequent speaker at Internet and marketing around the world and is a multiple "Best of Track" winner at HighEdWeb. Martha is an engineer, postgraduate in marketing and graphics design, with a master's degree in Art & Technology. She is pursuing her Ph.D. at University of Sao Paulo, researching mobile technologies and social media. She is author of the books "Search Engine Optimization on the Web: Concepts, Techniques and Strategies" (2008) and "SEM & SEO: Mastering the Search Engine Marketing" (2009). Her personal website is www.martha.com.br.
Tuesday, 3:30PM