Internet users have played a big role in the development of HEC Montréal’s new website. In fact, behind the site’s updated layout is a new information architecture created in conjunction with users from the world beyond HEC Montréal.
During this presentation, we’ll take a behind-the-scenes look at the steps that enabled Web surfers to help create the new site, and we’ll explore the true impact they have had on the final product.
Ever since she landed on planet Web, master’s degree in history firmly in hand, Martine Lafleur has never looked back… in time. Whether as a research officer for Quebec’s Legislative Assembly, content manager for Quebecor World and Quebecor, senior electronic brand image consultant for Standard Life or director of HEC Montréal’s Web communications department, Martine has made the Web her space-time continuum of choice. Her daily challenge: turning corporate strategies into concrete Web realities!
Tuesday, 3:30PM